The Reluctant Mentor

In this fictional account of Stewart  Bicycle Manufacturing, Lew Sauder and Jeff Porter explore the working relationship between a successful baby boomer business owner and his Generation Y employee.

A self-made man, Roger created his mountain biking business without the help of social networking and only a very basic web presence. Phil, a recent college graduate, has grown up with the Internet and all its related technologies his whole life. Roger doesn’t understand the point of “fads” such as Facebook and Twitter accounts; Phil doesn’t understand why Roger doesn’t want to do more to advance his business into the twenty-first century. coming_soon

Roger assumes he can mentor Phil on the finer points of budgets and spreadsheets but is surprised to learn that Phil can mentor him on a few things as well.

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